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When I joined Built, they'd spent a decade focused on lenders. Contractor and subcontractor experiences were designed in silos, creating fragmentation. Through conceptual modeling, I uncovered the Built Chain insight: developers, contractors, and subs shared nearly identical jobs (collect docs, package payment requests, get paid, pay it forward).

I aligned these experiences so Built could move faster by reusing shared functionality, and users could speak the same visual and operational language when collaborating. The breakthrough: we could decouple documents from requirements, giving every stakeholder instant visibility instead of waiting weeks for paper to move up the chain.